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Autor: Sarah Janser

Why hiring an illustrator?

Why hiring an illustrator?

As a brand, your main objective is to sell your product or service to your target audience. You want your brand to stand out in the crowd and be remembered. One of the most effective ways to achieve this goal is to use visually appealing illustrations to convey your brand message.

Here are a few reasons why you should consider hiring an illustrator to promote your brand:

  1. Illustrations Grab Attention

Illustrations are visually compelling and can draw the eyes of onlookers in. When used well, illustrations can instantly get your audience engaged and familiar with your brand. With a powerful illustration, your brand message can stand out from the competition and attract new customers.

  1. Illustrations Enhance Brand Awareness

A distinguished and recognizable brand is key to attracting and retaining customers. Visually appealing illustrations can help in creating a unique brand identity for your business. An illustrator can create illustrations that resonate with your brand voice and audience, making it easier for people to recognize your brand in the future.

  1. Illustrations Encourage Social Sharing

In today’s world, social media is an essential tool for any brand. Illustrations can help your brand to stand out on social media platforms, especially on a visual platform like Instagram. People are more likely to share and engage with visually appealing illustrations, making it a powerful tool to get your brand message across.

  1. Illustrations Can Sell Your Product

Studies have shown that visuals are processed 60,000 times faster than text. By using illustrations, you can quickly convey the benefits of your product or service to your audience, without the need for long explanations. When done right, an illustration can create an emotional connection with your target audience, enhancing your brand’s power to influence their purchasing decision.

  1. Illustrations Are Versatile

Illustrations can be used across different mediums – print, digital, and social media – making it a versatile tool for promoting your brand. It can be used in any medium where visuals are needed, from flyers, brochures, leaflets, to social media ads and website graphics.

In conclusion, an illustrator can be a valuable addition to your brand’s marketing team, helping you to create a visually appealing and memorable brand identity. The right illustration can help your brand to stand out from your competition, create an emotional connection with your target audience, and make your brand message more memorable. So, invest in a good illustrator and see the transformational impact it has on your brand’s image.


scientific illustration – orca whale

scientific illustration – orca whale

digital illustration – 2023

The aim was to create a modern scientific illustration that is highly realistic and yet stylized. To achieve the desired modern look, the illustration has been digitally rendered.


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